Friis-Holm Chocolate is an artisanal company who operates through an agrarian perspective in tune with sustainable values: micro ecology of place, single origin native cacao varietals and a direct trade model. The company is based in Denmark where Mikkel Friis-Holm and his family live and manage the business.
Our chocolate is an expression of the relation between native varietals, land and culture in place. Just as a winemaker values the terroir for his wine, we seek to expose the value of terroir for cacao. Our ongoing pursuit is to merge this connection and therefore create a truly unique and delicious experience of chocolate.
Friis-Holm chocolate is part of an international body called Direct Cacao, an interdisciplinary grassroots organization that brings together people in the chocolate and cacao domain from farmers to chocolate makers and journalists. This body collectively supports directly sourced and ecologically cultivated fine cacao. Mikkel Friis-Holm is a co-founder who chairs for improving trading models within the structure.
Friis-Holm是一間手藝朱古力公司，從農業角度的可持續範疇下營運，包括地區的生態學、單品種可可及直接貿易模式。公司位於丹麥，創辦人Mikkel Friis-Holm與家人在此地方工作及居住。 我們的朱古力帶出當地品種、土地和文化的關係，就像釀酒師從風土衝量其酒，我們則尋求展示風土在可可上的價值。我們不停地追尋這種關聯，以致創造出真正獨一而美味的朱古力。
Friis-Holm朱古力是一個名叫「直接可可」(Direct Cacao)國際團體的一份子；這誇越性組織連繫於朱古力及可可豆範疇的農民、朱古力製造商及新聞工作者參與其中。同時，它亦支持直接採購及具生態學栽培優秀可可。Mikkel Friis-Holm是創辦人之一，負責在團體架構下促進貿易模式